‘Alice Through the Looking Glass’ Promotional Content

On May 27th, 2016, Walt Disney Studios released the sequel to their successful Alice in Wonderland film series, titled Alice Through the Looking Glass. In addition to the film, Disney’s publishing partner, Penguin Random House, through their subsidiary, DK Publishing, released a series of books in conjunction with the film. In order to help market these new publishing titles on DK’s online division, DK Publishing worked with Mitchell Stein to create online content to promote and showcase these books.

The end result included an online blog post that DK Publishing showcased on their website, with the purpose of marketing their latest title to Disney fans and young readers, and shared on social media.

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